Our business began with the desire to offer products of high quality to those that support Historically Black Colleges & Universities (HBCU’s).  In an effort to find fan gear, we discovered that many of the local malls, department stores and sports apparel stores were limited in what they had to offer.  HBCUmall.com was created to make these products available to consumers everywhere. It is our goal to diligently search for a variety of products that appeal to a variety of sports fans.  We will continue to search for superior products that are reasonably priced and sometimes provide a little history.  Although some schools are not featured on this site, as a graduate of an HBCU, we assure you that we will put forth every effort to expand our product line to facilitate as many schools as possible.  We look forward to serving you as our customers.

Mission Statement:

Our goal is to offer products that appropriately represent Historically Black Colleges & Universities, to preserve the heritage of these valuable institutions, to ensure that their important legacy is passed on to future generations and to satisfy current students, staff, fans, alumni and their families.